This book gathers selected theoretical and empirical papers from
the 28th Eurasia Business and Economics Society (EBES) Conference,
held in Coventry, United Kingdom. Covering diverse areas of
business and management in various geographic regions, it
highlights the latest research on human resources, management and
marketing, among other topics. It also includes related studies
that address management and marketing aspects such as telecommuting
versus the traditional work environment, the effect of value
congruence, promoting product characteristics using social media,
perception of terrorism risks, and personal innovativeness and
employability.
General
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