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Marketing - Critical Perspectives on Business and Management (Hardcover) Loot Price: R23,800
Discovery Miles 238 000
Repayment Terms: R2,230 pm x 12*
Marketing - Critical Perspectives on Business and Management (Hardcover): Michael Baker

Marketing - Critical Perspectives on Business and Management (Hardcover)

Michael Baker

Series: Critical Perspectives on Business and Management

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Loot Price R23,800 Discovery Miles 238 000 | Repayment Terms: R2,230 pm x 12*

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This multi-volume set gathers together the most important articles and essays to contribute to the development of the marketing phenomenon. The most comprehensive reference and research tool of its kind, it includes over 160 articles, combining the best of both the American and European literature and covering a period of more than 70 years.
Compiled by experts in marketing theory and practice, this set allows access to all those key articles only available otherwise in specialist libraries and institutions. The material is arranged thematically, with a thorough index and a new introduction to the set that places the material in a contemporary context.
Critical Perspectives in Marketing is the one-stop resource for both academics and practitioners.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Critical Perspectives on Business and Management
Release date: February 2001
First published: 2001
Introduction by: Michael Baker
Dimensions: 234 x 156mm (L x W)
Format: Hardcover • Hardcover • Hardcover • Hardcover • Hardcover
Pages: 3080
ISBN-13: 978-0-415-21396-7
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-415-21396-7
Barcode: 9780415213967

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