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Product Strategy for High Technology Companies (Hardcover, 2nd edition) Loot Price: R1,256
Discovery Miles 12 560
Repayment Terms: R118 pm x 12*
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Product Strategy for High Technology Companies (Hardcover, 2nd edition): Michael McGrath

Product Strategy for High Technology Companies (Hardcover, 2nd edition)

Michael McGrath

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List price R1,537 Loot Price R1,256 Discovery Miles 12 560 | Repayment Terms: R118 pm x 12* You Save R281 (18%)

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One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

General

Imprint: McGraw-Hill Professional
Country of origin: United States
Release date: October 2000
First published: 2001
Authors: Michael McGrath
Dimensions: 234 x 160 x 31mm (L x W x T)
Format: Hardcover
Pages: 400
Edition: 2nd edition
ISBN-13: 978-0-07-136246-7
Categories: Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-07-136246-0
Barcode: 9780071362467

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