Product Strategy for High Technology Companies (Hardcover, 2nd edition)

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

General

Imprint:	McGraw-Hill Professional
Country of origin:	United States
Release date:	October 2000
First published:	2001
Authors:	Michael McGrath
Dimensions:	234 x 160 x 31mm (L x W x T)
Format:	Hardcover
Pages:	400
Edition:	2nd edition
ISBN-13:	978-0-07-136246-7
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-07-136246-0
Barcode:	9780071362467

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