This comprehensive volume aims to further research and theory
development in visual marketing. By bringing together leading
researchers in the field, it strives to contribute to the
establishment of visual marketing as a coherent discipline. The
chapters represent an array of issues in visual marketing. They
address three areas in theory: attention and perception, visual
cognition and action and choice. The chapters go beyond what is
known, and offer in many cases a more speculative and visionary
account of the directions that visual marketing research could and
should take. Rather than being confined to advertising only, this
new volume shows how visual marketing permeates almost all consumer
and marketing activities. It will be of interest to undergraduate
and graduate students in marketing, management, industrial design,
and consumer and social psychology. Professional practitioners,
especially those involved with marketing communications, retail,
and in store marketing and market research, will also benefit from
the empirically based and innovative ideas put forth in this book.
General
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