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Food Bullying - How to Avoid Buying BS (Paperback)
Loot Price: R346
Discovery Miles 3 460
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Food Bullying - How to Avoid Buying BS (Paperback)
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Loot Price R346
Discovery Miles 3 460
Expected to ship within 12 - 17 working days
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As a gold medal award-winning title in the
health/medicine/nutrition category of the 2020 Independent
Publisher Book Awards, or "IPPY" Awards, Food Bullying: How to
Avoid Buying B.S. reveals the $5.75 trillion secret that food
marketers and celebrity spokespeople don't want you to know and
provides tools to defend your food choices. More than 40,000
products can be found in a grocery store, making it a playground
for food bullying and leading consumers to believe that B.S. (bull
speak) food is superior. Positioning one food as superior to
another lies at the heart of food bullying and marketing profits.
Misleading marketing has made food an unnecessarily emotional topic
where each choice is seemingly a moral statement or social
movement. Food Bullying upends the way you think about food and
gives you permission to make eating choices based on your own
social, ethical, environmental, and health standards rather than
brand, friend, or Facebook claims. Michele Payn, one of North
America's leading voices in connecting farm and food, takes a
startling look at the misrepresentation of food and sheds light on
bogus nutrition and environmental claims to help you recognize and
stand up to the bullies. Food Bullying guides you through
understanding food label claims and offers insight on "the hidden
world of farming". Armed with science and a lifetime on the farm,
Michele provides a six-step action plan for you to overcome food
bullying, simplify safe food choices, and even save time in the
grocery store.
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