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Dynamics of Big Internet Industry Groups and Future Trends - A View from Epigenetic Economics (Paperback, Softcover reprint of the original 1st ed. 2016)
Loot Price: R2,311
Discovery Miles 23 110
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Dynamics of Big Internet Industry Groups and Future Trends - A View from Epigenetic Economics (Paperback, Softcover reprint of the original 1st ed. 2016)
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This book applies a new analytical framework to the study of the
evolution of large Internet companies such as Apple, Google,
Microsoft, Facebook, Amazon and Samsung. It sheds light on the
dynamics of business groups, which are approached as 'business
ecosystems,' and introduces the concept of Epigenetic Economic
Dynamics (EED), which is defined as the study of the epigenetic
dynamics generated as a result of the adaptation of organizations
to major changes in their respective environments. The book
augments the existing literature on evolutionary economic thinking
with findings from epigenetics, which are proving increasingly
useful in analyzing the workings of large organizations. It also
details the theoretical and conceptual nature of recent work based
on evolutionary economics, mainly from the perspective of
generalized Darwinism, resilience and related variety, and
complements the work conducted on evolutionary economics by
applying the analytical framework of EED. It makes it easier to
forecast future dynamics on the Internet by proving that a sizable
number of big business groups are veering from their initial paths
to take unprecedented new directions as a result of competition
pressure, and as such is a valuable resource for postgraduates and
researchers as well as those involved in economics and innovation
studies.
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