A proven approach to revenue-generating marketing and client
development
"Professional Services Marketing" is a fully field-tested and
research-based approach to marketing and client development for
professional services firms. The book, now in its "Second Edition,"
covers five key areas that are critical for firms that want to grow
and become more profitable: creating a marketing and growth
strategy; establishing a brand and reputation; implementing a
marketing communications program; executing lead generation
strategies; and developing business by winning new clients. You
will also read real-world case studies that illustrate major
points, as well as quotes and stories from well-respected
professionals in the industry.The "Second Edition" features new
research and updates throughout, including new chapters on social
media and online marketing, as well as new case studies and
interviewsAuthors Mike Schultz and John E. Doerr are the coauthors
of the "Wall Street Journal" and "Inc. Magazine" bestseller
"Rainmaking Conversations" and "Professional Services Marketing";
Lee W. Frederiksen is coauthor of "Online Marketing for
Professional Services"Will be widely promoted via multiple online
routes and direct mail marketing
Firms of any size can use this proven approach to marketing and
client development to attract new clients and grow their
professional service businesses.
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