Innovating in Product/Process Development demonstrates how to
achieve true innovation in product development, and how to launch a
new product in the quickest and cheapest way.
The new approach to product development proposed in this book is
based on the most recent research in the field. It suggests the
integration of several tools that are currently only used
independently, with the aim of stimulating the creation of
innovative ideas in general, and specifically in the areas of
product/process improvements and problem solving.
Innovating in Product/Process Development explores different
aspects of innovation processes in twenty-first century industry
from a global economic perspective. It presents in detail several
approaches to support these processes, from ICT-based systems to
collaborative working environments, all of which will be of
interest to MBA or advanced students; researchers; and design teams
charged with the creation of new product lines.
General
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