Featuring chapter contributions from: Brian Clark, Jay Baer, John
Jantsch, Kim Garst, Sonia Simone, Donna Moritz, Denise Wakeman,
Barbara Rozgonyi, Brian Dean, Syed Balkhi, Eric Ward, Andrea Vahl,
Beth Hayden, Lou Bortone, Viveka von Rosen, Stephan Hovnanian,
Jason van Orden, Sue B. Zimmerman, Bob Baker, Kim Dushinski, Ian
Cleary, and Craig Valentine. Eager business owners gain access to
the playbooks of 23 of today's most respected and well-known online
marketers, who reveal their most valuable online strategies and
tactics for capturing new customers and influencing ongoing
purchases from current ones. Each chapter is a coaching session
designed to help business owners avoid the pitfalls and mistakes by
the experts who have been there and done that. Readers learn how to
develop a personal media brand, build a total online presence, and
create a social media strategy that increases traffic. They also
discover how to develop and use content that converts visitors into
buyers and ultimately loyal customers, succeed with SEO,
pay-per-click, and linking strategies that get websites ranked.
Also included is information on leveraging social networking apps,
including Facebook, online video, and Instagram, and avoiding the
mistakes made by new online businesses.
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