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Books > Business & Economics > Economics > Econometrics > Economic statistics
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Highly Effective Marketing Analytics - A Practical Guide to Improving Marketing ROI with Analytics (Paperback)
Loot Price: R548
Discovery Miles 5 480
You Save: R56
(9%)
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Highly Effective Marketing Analytics - A Practical Guide to Improving Marketing ROI with Analytics (Paperback)
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List price R604
Loot Price R548
Discovery Miles 5 480
You Save R56 (9%)
Expected to ship within 18 - 22 working days
|
Highly Effective Marketing Analytics infuses analytics into
marketing to help improve marketing performance and raise analytics
IQ for companies that have not yet had much success with marketing
analytics. The book reveals why marketing analytics has not yet
kept the promise and clarifies confusions and misunderstanding
surrounding marketing analytics. Highly Effective Marketing
Analytics is a highly practical and pragmatic how-to book. The
author illustrates step by step many innovative, practical, and
cost-effective methodologies to solving the most challenging
real-world problems facing marketers in today's highly competitive
omnichannel environment.
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