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Books > Business & Economics > Economics > Econometrics > Economic statistics

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Highly Effective Marketing Analytics - A Practical Guide to Improving Marketing ROI with Analytics (Paperback) Loot Price: R614

Discovery Miles 6 140

Repayment Terms: R58 pm x 12*

You Save: R76 (11%)

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Highly Effective Marketing Analytics - A Practical Guide to Improving Marketing ROI with Analytics (Paperback): Mu Hu

Highly Effective Marketing Analytics - A Practical Guide to Improving Marketing ROI with Analytics (Paperback)

Mu Hu

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List price ~~R690~~ Loot Price R614 Discovery Miles 6 140 | Repayment Terms: R58 pm x 12* You Save R76 (11%)

Expected to ship within 10 - 15 working days

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Customer Reviews

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book. The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today's highly competitive omnichannel environment.

General

Imprint:	Business Expert Press
Country of origin:	United States
Release date:	December 2019
Authors:	Mu Hu
Dimensions:	229 x 152 x 13mm (L x W x T)
Format:	Paperback
Pages:	242
ISBN-13:	978-1-951527-08-2
Categories:	Books > Business & Economics > Economics > Econometrics > Economic statistics Books > Business & Economics > Business & management > Management of specific areas > General Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-951527-08-9
Barcode:	9781951527082