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Highly Effective Marketing Analytics - A Practical Guide to Improving Marketing ROI with Analytics (Paperback) Loot Price: R588
Discovery Miles 5 880
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Highly Effective Marketing Analytics - A Practical Guide to Improving Marketing ROI with Analytics (Paperback): Mu Hu

Highly Effective Marketing Analytics - A Practical Guide to Improving Marketing ROI with Analytics (Paperback)

Mu Hu

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List price R655 Loot Price R588 Discovery Miles 5 880 You Save R67 (10%)

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Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book. The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today's highly competitive omnichannel environment.

General

Imprint: Business Expert Press
Country of origin: United States
Release date: December 2019
Authors: Mu Hu
Dimensions: 229 x 152 x 13mm (L x W x T)
Format: Paperback
Pages: 242
ISBN-13: 978-1-951527-08-2
Categories: Books > Business & Economics > Economics > Econometrics > Economic statistics
Books > Business & Economics > Business & management > Management of specific areas > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-951527-08-9
Barcode: 9781951527082

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