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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
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Culture and Commerce - The Value of Entrepreneurship in Creative Industries (Hardcover)
Loot Price: R1,744
Discovery Miles 17 440
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Culture and Commerce - The Value of Entrepreneurship in Creative Industries (Hardcover)
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Art and business are often described as worlds apart, even
diametric opposites. And yet, these realms are close cousins in
creative industries where firms bring cultural goods to market,
attaching price tags to music, paintings, theater, literature,
film, and fashion. Building on theories of value construction and
cultural production, Culture and Commerce details the processes by
which artistic worth is decoded, translated, and converted to
economic value. Mukti Khaire introduces readers to three industry
players: creators, producers (who bring to market and distribute
cultural goods), and intermediaries (who critique and rave about
them). Case studies of firms from Chanel and Penguin to tastemakers
like the Pritzker Prize and The Sundance Institute illuminate how
these professionals construct a vital value chain. Highlighting the
role of "pioneer entrepreneurs"-who carve out space for radical,
new product categories-Khaire illustrates how creative
professionals influence our sense of value, shifting consumer
behavior and our culture in deep, surprising ways.
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