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Books > Business & Economics > Business & management > E-commerce
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E-Commerce and Export Performance (Hardcover, New)
Loot Price: R2,390
Discovery Miles 23 900
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E-Commerce and Export Performance (Hardcover, New)
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The Internet is lowering barriers to information exchange and
export to an unprecedented degree. This book is the first
systematic investigation of how e-commerce impacts export marketing
and performance in terms of product design, global promotion, and
distribution. Not only does the work advance marketing theory, it
also provides a rich dataset of results from a comprehensive survey
of exporters. Marketing professors and exporters will find this
book to be a valuable addition to their library. "This study
presents a first attempt to examine the link between the business
environment, export marketing strategy, e-commerce activities and
export performance in an export venture market . it is highly
recommended for marketing scholars and practitioners." - Dr. Gary
Gregory, Associate Director of Centre for Applied Marketing and
Senior Lecturer of Marketing, University of New South Wales
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