E-Commerce and Export Performance (Hardcover, New)

The Internet is lowering barriers to information exchange and export to an unprecedented degree. This book is the first systematic investigation of how e-commerce impacts export marketing and performance in terms of product design, global promotion, and distribution. Not only does the work advance marketing theory, it also provides a rich dataset of results from a comprehensive survey of exporters. Marketing professors and exporters will find this book to be a valuable addition to their library. "This study presents a first attempt to examine the link between the business environment, export marketing strategy, e-commerce activities and export performance in an export venture market . it is highly recommended for marketing scholars and practitioners." - Dr. Gary Gregory, Associate Director of Centre for Applied Marketing and Senior Lecturer of Marketing, University of New South Wales

General

Imprint:	Cambria Press
Country of origin:	United States
Release date:	October 2006
First published:	October 2006
Authors:	Munib Karavdic
Dimensions:	229 x 152 x 25mm (L x W x T)
Format:	Hardcover - Sewn / Cloth over boards
Pages:	384
Edition:	New
ISBN-13:	978-1-934043-18-9
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Economics > International economics > International trade > General Promotions
LSN:	1-934043-18-4
Barcode:	9781934043189

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