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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Entrepreneurial Innovation and Leadership - Preparing for a Digital Future (Hardcover, 1st ed. 2018)
Loot Price: R1,469
Discovery Miles 14 690
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Entrepreneurial Innovation and Leadership - Preparing for a Digital Future (Hardcover, 1st ed. 2018)
Expected to ship within 10 - 15 working days
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Taking the themes of entrepreneurship, start-ups, innovation and
collaboration, this book seeks to answer the urgent question of how
countries and companies can stay competitive in an ever-changing
digital environment. The authors determine which entrepreneurial
processes will work for whom and under what circumstances,
presenting methodological implications for business research,
start-ups and policy making. Examining the success of Germany as an
innovation powerhouse, and comparing this with the USA, this edited
collection provides valuable ideas for improving practice,
facilitating start-up activity, and ultimately ensuring a country's
competitive edge.
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