Tourist Behavior - Past, Present, and Future (Hardcover)

Studying tourist behavior-what tourists do, what their preferences are, etc.-provides helpful information for designing new tourism products, for policymaking, and for developing effective tourism marketing strategies. This informative volume offers a diverse selection of chapters on research related to the customer behavior of tourists. With chapters from tourism professionals from around the world, the volume presents research work, new perspectives, and case studies of tourist behavior from varied cultural and geographical backgrounds. The volume addresses relationship management at different types of tourist destinations, such as spas and museums; the creation and sustainability of tourism luxury brands; the continuing growing influence of social media and digital technology on tourist choices; gauging tourists' motivation, satisfaction, and return-trip intentions; the role of tourism activities on destination choice; perspectives and case studies on heritage tourism, and more. The book also includes a chapter on how virtual reality, streaming, and livestreaming during the COVID pandemic affected tourism and goes on to makes predictions for tourist behavior in the post-COVID-19 era.

General

Imprint:	Apple Academic Press Inc.
Country of origin:	Canada
Series:	Advances in Hospitality and Tourism
Release date:	December 2022
First published:	2023
Editors:	Narendra Kumar • Bruno Barbosa Sousa • Swati Sharma
Dimensions:	229 x 152mm (L x W)
Format:	Hardcover
Pages:	328
ISBN-13:	978-1-77491-024-5
Categories:	Books > Science & Mathematics > Biology, life sciences > General Books > Sport & Leisure > Sports & outdoor recreation > General Books > Children's & Educational > Science > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General Books > Children's Fiction & Fun Promotions
LSN:	1-77491-024-1
Barcode:	9781774910245

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