Our traditional ways of looking at economics, business and politics
are not fit for purpose. The causes of the recent crisis were
behavioural and international, but our measures are superficial and
financial, recorded at a national or company level. This is
combined with a fervent quest for endless 'growth', no matter how
unsustainable. Theory has to catch up with reality. Many books
chart different courses for economic and business management but
New Normal, Radical Shift is different. Using examples from
international organizations around the world, it analyses not only
the business model that failed, but challenges wider economic and
political beliefs that employees' interests always conflict with
those of managers and business owners. Neela Bettridge and Philip
Whiteley argue that the right messages about good practice in
business struggle to be heard, not because of indifference or
inertia, but because dysfunctional philosophies are still supported
not only within business and business schools, but also within
political circles and by trade unions, NGOs and others campaigning
for workers' rights. The central belief of the 'old normal' is that
profits are made by exploiting workers and the environment. In this
book the authors' arguments - all supported by exemplary case
studies -demonstrate that this belief is false, opening up enormous
possibilities in a 'new normal' of enhanced working lives,
environmental protection and business success.
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