Pop Brands - Branding, Popular Music, and Young People (Paperback, New edition)

Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them.

General

Imprint:	Peter Lang Publishing
Country of origin:	United States
Series:	Mediated Youth, 11
Release date:	April 2010
First published:	2010
Authors:	Nicholas Carah
Editors:	Nicholas Carah
Dimensions:	230 x 160 x 16mm (L x W x T)
Format:	Paperback
Pages:	202
Edition:	New edition
ISBN-13:	978-1-4331-0565-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Arts & Architecture > Music > Theory of music & musicology > General Books > Social sciences > Psychology > Philosophy & theory of psychology > Behavioural theory (Behaviourism) Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills > Public speaking / elocution Books > Music > Theory of music & musicology > General Promotions
LSN:	1-4331-0565-9
Barcode:	9781433105654

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