Spin - The Art Of Managing The Media (Paperback)

How politicians manage the media and how it can help you and your business.

This short, punchy and irreverent book written by two experienced political communicators, Nick Clelland and Ryan Coetzee, provides spin-doctor secrets for managing the media. There are many people who will have to encounter the media in their lives: CEOs, sportspeople, politicians, social media users, celebrities, thought leaders, academics, bloggers, authors – the list is endless. Spin is a go-to book that explains what to do when the media comes calling.

Whether you’ve done something wonderful and newsworthy or whether you’ve done something you wish no one knew about, this book will teach you how to maximise the good news and manage the bad. Spin will also introduce you to a political methodology that actually harnesses the media and which, if used carefully, can grow your business or put that charity you support on the map.

By traversing such topics as brand strategy, practical media skills, driving issues, social media, crisis communications and ethics, and using real-life practical examples, Spin is a valuable resource that will help you master managing the media.

General

Imprint:	Penguin Random House South Africa
Country of origin:	South Africa
Release date:	May 2018
Authors:	Nick Clelland • Ryan Coetzee
Dimensions:	198 x 128 x 15mm (L x W x T)
Format:	Paperback
Pages:	128
ISBN-13:	978-1-77609-157-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Sociology, social studies > General Books > Business & Economics > Business & management > Business communication & presentation > General Books > Local Author Showcase > Lifestyle Books > Local Author Showcase > Business
LSN:	1-77609-157-4
Barcode:	9781776091577

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