Advertising and Violence - Concepts and Perspectives (Paperback)

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	September 2014
First published:	2015
Authors:	Nora J. Rifon • Marla Royne • Les Carlson
Dimensions:	229 x 152 x 33mm (L x W x T)
Format:	Paperback
Pages:	320
ISBN-13:	978-0-7656-4269-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Social sciences > Sociology, social studies > Social issues > Violence in society > General
LSN:	0-7656-4269-7
Barcode:	9780765642691

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