Marketing 2016 (Paperback, 18th edition)

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.

General

Imprint:	South-Western College Publishing
Country of origin:	United States
Release date:	2015
First published:	2016
Authors:	O. C Ferrell • William Pride
Dimensions:	277 x 217 x 27mm (L x W x T)
Format:	Paperback
Pages:	720
Edition:	18th edition
ISBN-13:	978-1-285-85834-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-285-85834-4
Barcode:	9781285858340

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