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Counter Strategies im globalen Wettbewerb (German, Hardcover, 2012 ed.) Loot Price: R1,468
Discovery Miles 14 680
Repayment Terms: R138 pm x 12*
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Counter Strategies im globalen Wettbewerb (German, Hardcover, 2012 ed.): Olaf Ploetner

Counter Strategies im globalen Wettbewerb (German, Hardcover, 2012 ed.)

Olaf Ploetner

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Loot Price R1,468 Discovery Miles 14 680 | Repayment Terms: R138 pm x 12*

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Die Wettbewerbssituation etablierter Technologieunternehmen verandert sich mit neuen Kunden und Wettbewerben aus den Schwellen- und Entwicklungslandern rasant. Anders als gewohnt, verlangen die neuen Kaufer uber technisch perfekte Produkte hinaus preiswerte Alternativen. Der Autor diskutiert neue Strategien, mit denen sich Technologieunternehmen erfolgreich behaupten konnen und liefert Vorschlage fur die Umsetzung bei der Produkt- und Preisgestaltung, der Mitarbeiter- und Organisationsentwicklung sowie beim Marken- und Vertriebsmanagement.

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: May 2012
First published: 2012
Authors: Olaf Ploetner
Dimensions: 235 x 155 x 15mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 154
Edition: 2012 ed.
ISBN-13: 978-3-642-28137-2
Languages: German
Subtitles: English
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
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LSN: 3-642-28137-0
Barcode: 9783642281372

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