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Books > Business & Economics > Business & management > Management of specific areas > Research & development management
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The MERge Model for Business Development - The Amalgamation of Management, Education and Research (Paperback, 1st ed. 2016)
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The MERge Model for Business Development - The Amalgamation of Management, Education and Research (Paperback, 1st ed. 2016)
Series: SpringerBriefs in Business
Expected to ship within 10 - 15 working days
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This Brief presents a new model for business development-MERge-to
be implemented in practitioners' professional development in
general and in the context of STEM (Science, Technology,
Engineering and Mathematics) initiatives, particularly, in
industry, educational institutions and public sector organizations.
The authors aim to contribute to the field of innovation and
entrepreneurship by merging and consolidating different
methodologies and insights borrowed from the "meta-professions"
(referring to skills that can be expressed meaningfully after one
has gained disciplinary and professional knowledge) of management,
education, and research. Targeting three key groups-practitioners
in industry, academic institutions and public sector
organizations-this model proposes that all practitioners can
further develop their unique expertise, as well as new skills,
while acknowledging and applying the three meta-professions in
their initiatives, on-going work and personal lives. The authors
acknowledge that in the postmodern era, where barriers between
disciplines are falling in every aspect of professional life,
managerial, educational and research skills are becoming
increasingly essential and interdependent. Featuring case studies
that illustrate how the MERge model is implemented in practice,
this volume presents practical tools for integrating these key
skills in a wide variety of initiatives in business, teaching and
research contexts.
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