The games industry is serious business and the role of a games
designer has dramatically changed over just the last few years.
Developers now have to rethink everything they know about the
creative, technical and business challenges to adapt to the
transition to games as a service. Games as a Service: How Free to
Play Design Can Make Better Games has been written to help
designers overcome many of the fears and misconceptions surrounding
freemium and social games. It provides a framework to deliver
better games rather than theevil ormanipulative experiences some
designers fear with the move away from wasteful Products to
sustainable, trustworthy Services. Oscar Clark is a consultant and
Evangelist for Everyplay from Applifier. He has been a pioneer in
online, mobile and console social games services since 1998
including Wireplay (British Telecom), Hutchison Whampoa (3UK) and
PlayStationHome. He is a regular columnist on PocketGamer.Biz and
is an outspoken speaker and moderator at countless games
conferences on Games Design, Discovery, and Monetisation. He is
also a notorious hat wearer.
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