A one-stop source for scholars and advanced students who want to
get the latest and best overview and discussion of how
organizations use rhetoric While the disciplinary study of rhetoric
is alive and well, there has been curiously little specific
interest in the rhetoric of organizations. This book seeks to
remedy that omission. It presents a research collection created by
the insights of leading scholars on rhetoric and organizations
while discussing state-of-the-art insights from disciplines that
have and will continue to use rhetoric. Beginning with an
introduction to the topic, The Handbook of Organizational Rhetoric
and Communication offers coverage of the foundations and
macro-contexts of rhetoric--as well as its use in organizational
communication, public relations, marketing, management and
organization theory. It then looks at intellectual and moral
foundations without which rhetoric could not have occurred,
discussing key concepts in rhetorical theory. The book then goes on
to analyze the processes of rhetoric and the challenges and
strategies involved. A section is also devoted to discussing
rhetorical areas or genres--namely contextual application of
rhetoric and the challenges that arise, such as strategic issues
for management and corporate social responsibility. The final part
seeks to answer questions about the book's contribution to the
understanding of organizational rhetoric. It also examines what
perspectives are lacking, and what the future might hold for the
study of organizational rhetoric. Examines the advantages and
perils of organizations that seek to project their voices in order
to shape society to their benefits Contains chapters working in the
tradition of rhetorical criticism that ask whether organizations'
rhetorical strategies have fulfilled their organizational and
societal value Discusses the importance of obvious, traditional,
nuanced, and critically valued strategies such as rhetorical
interaction in ways that benefit discourse Explores the potential,
risks, paradoxes, and requirements of engagement Reflects the views
of a team of scholars from across the globe Features contributions
from organization-centered fields such as organizational
communication, public relations, marketing, management, and
organization theory The Handbook of Organizational Rhetoric and
Communication will be an ideal resource for advanced undergraduate
students, graduate students, and scholars studying organizational
communications, public relations, management, and rhetoric.
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