By "marketing mind prints," this book is not attempting to map the
future by indicating the nature of the marketing terrain and the
ways to traverse it. The maps and the terrain are already well
known. Instead, leading authors develop their own "mind print"--in
other words, a picture of a segment of the marketing terrain they
consider to be important now and in the future. The aim is for
readers to ponder upon a specific "mind print," and to consider how
and in what ways the print can be incorporated or developed within
their own business.
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