Discourse, Identities and Genres in Corporate Communication - Sponsorship, Advertising and Organizational Communication (Paperback, New edition)

The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.

General

Imprint:	Peter Lang AG, Internationaler Verlag der Wissenschaften
Country of origin:	Switzerland
Series:	Linguistic Insights, 131
Release date:	March 2011
First published:	2011
Editors:	Paola Evangelisti Allori • Giuliana Elena Garzone
Dimensions:	220 x 150 x 22mm (L x W x T)
Format:	Paperback
Pages:	324
Edition:	New edition
ISBN-13:	978-3-03-430591-4
Categories:	Books > Language & Literature > Language & linguistics > General Books > Social sciences > Sociology, social studies > General Books > Business & Economics > Business & management > General
LSN:	3-03-430591-5
Barcode:	9783034305914

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!