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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Marketing Research with SPSS (Paperback) Loot Price: R2,556
Discovery Miles 25 560
Repayment Terms: R240 pm x 12*
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Marketing Research with SPSS (Paperback): Patrick De Pelsmacker, Patrick Van Kenhove, Wim Janssens, Katrien Wijnen

Marketing Research with SPSS (Paperback)

Patrick De Pelsmacker, Patrick Van Kenhove, Wim Janssens, Katrien Wijnen

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Loot Price R2,556 Discovery Miles 25 560 | Repayment Terms: R240 pm x 12*

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Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

General

Imprint: Financial Times Prentice Hall
Country of origin: United Kingdom
Release date: April 2008
First published: 2008
Authors: Patrick De Pelsmacker • Patrick Van Kenhove • Wim Janssens • Katrien Wijnen
Dimensions: 246 x 191 x 25mm (L x W x T)
Format: Paperback • CD-ROM  CD-ROM
Volumes: 2
Pages: 456
ISBN-13: 978-0-273-70383-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 0-273-70383-8
Barcode: 9780273703839

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