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Language, Identity and Cycling in the New Media Age - Exploring Interpersonal Semiotics in Multimodal Media and Online Texts (Hardcover, 1st ed. 2018)
Loot Price: R4,232
Discovery Miles 42 320
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Language, Identity and Cycling in the New Media Age - Exploring Interpersonal Semiotics in Multimodal Media and Online Texts (Hardcover, 1st ed. 2018)
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This book examines how identities associated with cycling are
evoked, narrated and negotiated in a media context dominated by
digital environments. Arguing that the nature of identity is being
impacted by the changing nature of the material and semiotic
resources available for making meaning, the author introduces an
approach to exploring such identity positioning through the
interrelated frameworks of Systemic Functional Linguistics and
Multimodal Analysis, and illustrates how this happens in practice.
The book is divided into three parts, each of which focuses on a
different aspect of identity and media environment. Part I
considers celebrity identities in the conventional media of print
and television. Part II investigates community and leisure /
sporting identity through an online cycling forum, while Part III
examines corporate identity realised through corporate websites,
consumer reviews and Youtube channels. This unique volume will
appeal to students and scholars of discourse analysis, applied
linguistics and the world of cycling.
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