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Books > Business & Economics > Business & management > Sales & marketing > Customer services
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Digitalisation in Mobility Service Industry - A Survey-based Expert Analysis (Hardcover, 1st ed. 2022)
Loot Price: R2,164
Discovery Miles 21 640
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Digitalisation in Mobility Service Industry - A Survey-based Expert Analysis (Hardcover, 1st ed. 2022)
Series: Future of Business and Finance
Expected to ship within 10 - 15 working days
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This book focuses on the implications of digitalisation in the
mobility service industry. Based on an analysis of more than 450
survey responses, it explores and assesses mobility in the age of
digitalisation. The content covers both changes in the relationship
between the company and its customers and a potential paradigm
shift among leading companies. The findings suggest that a shift
from traditional mobility management to a more customer-centred
management perspective is both widely accepted and increasingly
necessary. Nevertheless, the inclusion of services that are not
primarily concerned with overcoming spatial distances is considered
to be less attractive. Given its scope, the book will be of
interest to researchers and professionals who are involved in
digitalisation in the mobility service industry.
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