Icons of Style - A Century of Fashion Photography (Hardcover)

In 1911 the French couturier Paul Poiret challenged Edward Steichen to create the first artistic, rather than merely documentary, fashion photographs, a moment that is now considered to be a turning point in the history of fashion photography. As fashion changed over the next century, so did the photography of fashion. Steichen's modernist approach was forthright and visually arresting. In the 1930s the photographer Martin Munkacsi pioneered a gritty, photojournalistic style. In the 1960s Richard Avedon encouraged his models to express their personalities by smiling and laughing, which had often been discouraged previously. Helmut Newton brought an explosion of sexuality into fashion images and turned the tables on traditional gender stereotypes in the 1970s, and in the 1980s Bruce Weber and Herb Ritts made male sexuality an important part of fashion photography. Today, following the integration of digital technology, teams like Inez & Vinoodh and Mert & Marcus are reshaping our notion of what is acceptable-not just aesthetically but technically and conceptually-in a fashion photograph. From glossy pages in Vogue and Harper's Bazaar to framed prints on museum walls, fashion photography encompasses both commercial advertising and fine art. This survey of one hundred years of fashion photography updates and reevaluates this history in five chronological chapters by experts in photography and fashion history. It includes more than three hundred photographs by the genre's most famous practitioners as well as important but lesser-known figures, alongside a selection of costumes, fashion illustrations, magazine covers, and advertisements.

General

Imprint:	Getty Publications
Country of origin:	United States
Release date:	July 2018
Authors:	Paul Martineau
Contributors:	Elizabeth Anne McCauley • Ivan Shaw
Dimensions:	309 x 246 x 37mm (L x W x T)
Format:	Hardcover
Pages:	368
ISBN-13:	978-1-60606-558-7
Categories:	Books > Arts & Architecture > Art forms, treatments & subjects > Art treatments & subjects > Exhibition catalogues and specific collections Books > Arts & Architecture > Photography & photographs > Photographic collections > General Books > Arts & Architecture > Photography & photographs > Special kinds of photography > General Promotions
LSN:	1-60606-558-0
Barcode:	9781606065587

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