Are you about to undertake a one semester or short course in
marketing? If so, 'Marketing: The One Semester Introduction' is the
book for you! Written by two of the most experienced and respected
authors of the subject in the UK, it is specifically designed for
those wanting a rapid and thorough introduction to marketing. This
book: is based on vast teaching experience and classroom testing to
ensure that it precisely meets the needs of the business studies or
modular marketing student provides authoritative coverage of the
subject, yet avoids becoming entangled in a mass of extra theory
that may prove unhelpful for preliminary study has an international
viewpoint that guides the reader to the very heart of contemporary
global marketing issues'Marketing: The One Semester Introduction'
provides exactly the right amount of theory and information to
ensure rapid and high quality learning. With its succinct and clear
style, the book represents an indispensable starting point for
students of business studies and marketing.
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