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Advances in Advertising Research (Vol. VI) - The Digital, the Classic, the Subtle, and the Alternative (Paperback, Softcover reprint of the original 1st ed. 2016)
Loot Price: R2,440
Discovery Miles 24 400
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Advances in Advertising Research (Vol. VI) - The Digital, the Classic, the Subtle, and the Alternative (Paperback, Softcover reprint of the original 1st ed. 2016)
Series: European Advertising Academy
Expected to ship within 10 - 15 working days
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This book provides insights into the inspiring and multifaceted
field of advertising research, which is confronted with challenges
regarding ad content and execution, media placement, as well as
online and social media. Distinguishing between digital, classic,
subtle, and alternative advertising formats, renowned scholars from
around the globe contribute state-of-the-art research on these
issues in 30 chapters. Advances in Advertising Research are
published by the European Advertising Academy (EAA). This volume is
a compilation of research presented at the 13th International
Conference in Advertising (ICORIA), which was held in Amsterdam
(The Netherlands) in June 2014. The conference gathered around 150
participants from diverse countries from Europe, North-America,
Asia, and Australia.
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