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Multikanalsysteme in Der Automobildistribution (German, Paperback, 2004 ed.) Loot Price: R1,737
Discovery Miles 17 370
Repayment Terms: R163 pm x 12*
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Multikanalsysteme in Der Automobildistribution (German, Paperback, 2004 ed.): Percy Smend

Multikanalsysteme in Der Automobildistribution (German, Paperback, 2004 ed.)

Percy Smend

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Loot Price R1,737 Discovery Miles 17 370 | Repayment Terms: R163 pm x 12*

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Percy Smend analysiert Hintergrunde und Auswirkungen des Strukturwandels und zeigt die Grundlagen der Multikanaldistribution auf. Kunftige Entwicklungslinien im Automobilvertrieb, strategische Optionen der Absatzwegegestaltung und zentrale Herausforderungen der Multikanaldistribution im Spannungsfeld zwischen Hersteller, Handler und Kunden werden grundlegend untersucht. Auf Basis der wegweisenden Erkenntnisse lassen sich konkrete Handlungsempfehlungen fur die Absatzwegeplanung von Unternehmen ableiten.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: July 2004
First published: 2004
Authors: Percy Smend
Dimensions: 210 x 148 x 17mm (L x W x T)
Format: Paperback
Pages: 308
Edition: 2004 ed.
ISBN-13: 978-3-8244-8127-9
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8244-8127-8
Barcode: 9783824481279

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