Traditionally, neuroscience and public health have been
considered strange bedfellows. Now a new collection of studies
shows the two fields as logical collaborators with major potential
for the evolution of both fields.
"Social Neuroscience and Public Health" assembles current
theoretical viewpoints, research findings in familiar and emerging
areas, and updates on assessment methods to give readers a unique
in-depth guide to the social brain and its central role in health
promotion. This stimulating reference spans the intersection of two
disciplines, offering new insights into the mechanics of risks,
rewards, and willpower, revisiting the developmental effects of
adversity and the impact of exercise on brain health, and applying
epidemiology to cognitive science. Accessibly written for
researchers and professionals within and outside both fields, the
chapters include bullet-point and policy implication features for
ease of retention. The book's innovative ideas lend themselves to a
variety of applications, from fine-tuning disease prevention
strategies to deeper understanding of addictions. Included in the
coverage:
Latest theoretical perspectives on health behavior (e.g.,
picoeconomics, MCII, and temporal self-regulation theory)Updates on
health communications and their effects on the brain.New research
on cognitive resources and health behavior execution.Leading-edge
studies on the brain, the social world, and stress.Findings from
the forefront of exercise neuroscience.A concise introduction to
neuroscience methods for the non-technical reader.
A rich resource pointing to a promising future in research and
prevention efforts, "Social Neuroscience and Public Health"
benefits professionals and researchers in public health, medicine,
cognitive neuroscience, health psychology, epidemiology, sociology
and affiliated fields."
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