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The Camera Does the Rest (Hardcover)
Loot Price: R837
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The Camera Does the Rest (Hardcover)
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In a world where nearly everyone has a cellphone camera capable of
zapping countless instant photos, it can be a challenge to remember
just how special and transformative Polaroid photography was in its
day. And yet, there's still something magical for those of us who
recall waiting for a Polaroid picture to develop. Writing in the
context of two Polaroid Corporation bankruptcies, not to mention
the obsolescence of its film, Peter Buse argues that Polaroid was,
and is, distinguished by its process--by the fact that, as the New
York Times put it in 1947, "the camera does the rest." Polaroid was
often dismissed as a toy, but Buse takes it seriously, showing how
it encouraged photographic play as well as new forms of artistic
practice. Drawing on unprecedented access to the archives of the
Polaroid Corporation, Buse reveals Polaroid as photography at its
most intimate, where the photographer, photograph, and subject sit
in close proximity in both time and space--making Polaroid not only
the perfect party camera but also the tool for frankly salacious
pictures taking. Along the way, Buse tells the story of the
Polaroid Corporation and its ultimately doomed hard-copy wager
against the rising tide of digital imaging technology. He explores
the continuities and the differences between Polaroid and digital,
reflecting on what Polaroid can tell us about how we snap photos
today. Richly illustrated, The Camera Does the Rest will delight
historians, art critics, analog fanatics, photographers, and all
those who miss the thrill of waiting to see what develops.
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