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The Business Developer's Playbook - Relationship Selling Principles and the DNA of Dialogue Selling (Hardcover)
Loot Price: R1,048
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The Business Developer's Playbook - Relationship Selling Principles and the DNA of Dialogue Selling (Hardcover)
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This book is not about selling products -- it is about selling
yourself, your ideas, and your services. This book explains an
innovative dialogue sales process, and the relationship sales
principles that underpin it. In every sales situation, there is
both a seller and a buyer and, at different times, either the buyer
or the seller may take the lead. The dance they perform may or may
not lead to a deal, but it will leave them knowing a little more
about each other's strengths and weaknesses. These two dancers are
"connected" and follow the same steps -- The five steps they follow
are to plan, connect, dialogue, record, and follow up. The five
steps are the basis of the dialogue process. In addition, this book
provides easy-to-follow guidance for three groups of people: 1.
Professionals wanting to sell their services and improve their
business development; 2. Thought leaders, change agents,
innovators, entrepreneurs, senior public servants, and advocates
wanting to sell their ideas to others; 3. Mid-career job seekers
and recent graduates aiming to sell themselves into a dream job
role either full or part-time.
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