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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Interviewers' Deviations in Surveys - Impact, Reasons, Detection and Prevention (Hardcover, New edition)
Loot Price: R1,527
Discovery Miles 15 270
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Interviewers' Deviations in Surveys - Impact, Reasons, Detection and Prevention (Hardcover, New edition)
Series: Schriften Zur Empirischen Wirtschaftsforschung, 22
Expected to ship within 10 - 15 working days
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Survey data are used in many disciplines including Social Sciences,
Economics and Psychology. Interviewers' behaviour might affect the
quality of such data. This book presents the results of new
research on interviewers' motivation and behaviour. A substantial
number of contributions address deviant behaviour, methods for
assessing the impact of such behaviour on data quality and tools
for detecting faked interviews. Further chapters discuss methods
for preventing undesirable interviewer effects. Apart from specific
methodological contributions, the chapters of the book also provide
a unique collection of examples of deviant behaviour and its
detection - a topic not overly present in literature despite its
substantial prevalence in survey field work. The volume includes 13
peer reviewed papers presented at an international workshop in
Rauischholzhausen in October 2011.
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