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Bildung Neuer Automobiler Segmente Aus Kundensicht - Determinanten Und Auswirkungen (German, Paperback, 2009 ed.) Loot Price: R1,662
Discovery Miles 16 620
Repayment Terms: R156 pm x 12*
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Bildung Neuer Automobiler Segmente Aus Kundensicht - Determinanten Und Auswirkungen (German, Paperback, 2009 ed.): Prof Dr...

Bildung Neuer Automobiler Segmente Aus Kundensicht - Determinanten Und Auswirkungen (German, Paperback, 2009 ed.)

Prof Dr Andreas Herrmann; Frauke Uekermann

Series: Marken- Und Produktmanagement

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Loot Price R1,662 Discovery Miles 16 620 | Repayment Terms: R156 pm x 12*

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Frauke Uekermann untersucht am Beispiel von Crossover-Fahrzeugen, welche Faktoren die kundenseitige Eingruppierung innovativer Produktkonzepte beeinflussen und welche Implikationen sich aus der Kategorisierung fur die Produktevaluation ergeben."

General

Imprint: Gabler Verlag
Country of origin: Germany
Series: Marken- Und Produktmanagement
Release date: March 2009
First published: March 2009
Foreword by: Prof Dr Andreas Herrmann
Authors: Frauke Uekermann
Dimensions: 210 x 148 x 10mm (L x W x T)
Format: Paperback - Trade
Pages: 155
Edition: 2009 ed.
ISBN-13: 978-3-8349-1455-2
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-1455-X
Barcode: 9783834914552

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