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Books > Business & Economics > Business & management > Sales & marketing
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The New Global Marketing Reality (Paperback, Softcover reprint of the original 1st ed. 2004)
Loot Price: R1,203
Discovery Miles 12 030
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The New Global Marketing Reality (Paperback, Softcover reprint of the original 1st ed. 2004)
Expected to ship within 9 - 17 working days
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Marketing practices have fundamentally changed over the past
decade. This book documents the nature of these changes, examines
their impact on marketeers and marketing, explains the results of a
major international study into the changing nature of contemporary
marketing practices, assesses their implications for marketing and
marketeers and provides guidance for those who are implementing
change processes to improve value creation capabilities.
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