Marketing practices have fundamentally changed over the past
decade. This book documents the nature of these changes, examines
their impact on marketeers and marketing, explains the results of a
major international study into the changing nature of contemporary
marketing practices, assesses their implications for marketing and
marketeers and provides guidance for those who are implementing
change processes to improve value creation capabilities.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!