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Books > Business & Economics > Business & management > Sales & marketing

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The New Global Marketing Reality (Paperback, Softcover reprint of the original 1st ed. 2004) Loot Price: R1,522
Discovery Miles 15 220
The New Global Marketing Reality (Paperback, Softcover reprint of the original 1st ed. 2004): R. Brookes, R. Palmer

The New Global Marketing Reality (Paperback, Softcover reprint of the original 1st ed. 2004)

R. Brookes, R. Palmer

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Loot Price R1,522 Discovery Miles 15 220 | Repayment Terms: R143 pm x 12*

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Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2004
First published: 2004
Authors: R. Brookes • R. Palmer
Dimensions: 229 x 152mm (L x W)
Format: Paperback
Pages: 292
Edition: Softcover reprint of the original 1st ed. 2004
ISBN-13: 978-1-349-50979-9
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-349-50979-5
Barcode: 9781349509799

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