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Can Journalism Be Saved? - Rediscovering America's Appetite for News (Hardcover, New)
Loot Price: R2,311
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Can Journalism Be Saved? - Rediscovering America's Appetite for News (Hardcover, New)
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This book challenges the once-dominant social responsibility model
and argues that a new, "individual-first" paradigm is what will
allow journalism to survive in today's crowded media marketplace.
By some measures, it would seem that print journalism is dying.
Journalism recently suffered one of its worst circulation declines
in years: a drop of more than ten percent in the a six month period
ending September 30, 2009. The Rocky Mountain News in Denver, CO,
closed its doors in 2009-after it dominated the AP awards in 2008,
and was lauded for an investigative expose on unfair treatment of
former nuclear workers. Even the New York Times and the Washington
Post are experiencing financial trouble. But print advertising
revenue still trumps online advertising revenue ten-fold. Is there
hope yet for traditional journalism? This book reviews the
complicated challenge facing journalism, tracing its 19th-century
community-oriented origins and documenting the vast expansion of
the news business via blogs and other Internet-enabled outlets,
user-generated content, and news-like alternatives. The author
argues that a radical shift in mindset-striving to meet each
individual's demands for what he wants to know-will be necessary to
save journalism. Presents a chronological review of the top-down
influence model, the timeline of the evolution of the definition of
news, and the historical development of social responsibility of
the press Contains helpful illustrations of the proposed new models
of journalism Bibliography of academic and professional materials
related to the state of the news media Index of important
institutions including nameplate news organizations, influential
companies (e.g., Apple and Google), theoretical frameworks, media
owners, and media startups
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