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Sustainable Businesses in Developing Economies - Socio-Economic and Governance Perspectives (Paperback, 1st ed. 2021)
Loot Price: R3,763
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Sustainable Businesses in Developing Economies - Socio-Economic and Governance Perspectives (Paperback, 1st ed. 2021)
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Trends in cleaner business decisions have resulted in sustainable
business models involving society, stakeholders, and consumers.
Sustainable choices of companies create competitive
differentiations that enable consumers to weigh social values and
shift loyalties in the competitive marketplace. This book focuses
on sustainability as the pivot of marketing and argues that
commitment to sustainability in business not only equips companies
to have greater social impact but also inspires an emotional
response in consumers that aids companies in growing their image,
brands, and socio-political reputations. Exploring topics such as
the circular economy, sustainable logistics, eco-innovation,
conscious consumption, and social entrepreneurship, the chapters
discuss sustainable practices in emerging markets and co-creation
between corporations and consumers. This book offers researchers
innovative concepts on sustainable business modelling.
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