Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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Billboards of the Past (Paperback)
Loot Price: R720
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Billboards of the Past (Paperback)
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Take a trip through time, along the highways of yesteryear, as you
view striking billboard ads from 1945 through 1967, captured here
in over 450 beautiful color photos. Among the ads, you will see
Jack Benny and Betty Grable selling Mercury automobiles, Arthur
Godfrey and Joe Dimaggio hawking Chesterfield cigarettes, and Edgar
Bergen, Charley McCarthy, and Santa Claus promoting Coca Cola.
Billboard ads for everything from appliances to tractors and beer
to war bonds are displayed. The artwork of many recognized
lithographic artists is captured here, including the work of Howard
Scott, Morice Logan, Jerome Razen, Stu Graves, and even Charles
Schultz of Peanuts*R comic strip fame. This is a treasure trove of
American advertising gathered from actual billboards that were
carefully stored in their boxes for several decades, before being
assembled and photographed for this book. The informative text
provides useful instructions on assembling, displaying, and safely
storing vintage billboards. Values are provided in the captions.
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