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Marketing Food Brands - Private Label versus Manufacturer Brands in the Consumer Goods Industry (Paperback, Softcover reprint of the original 1st ed. 2018) Loot Price: R3,106
Discovery Miles 31 060
Repayment Terms: R291 pm x 12*
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Marketing Food Brands - Private Label versus Manufacturer Brands in the Consumer Goods Industry (Paperback, Softcover reprint...

Marketing Food Brands - Private Label versus Manufacturer Brands in the Consumer Goods Industry (Paperback, Softcover reprint of the original 1st ed. 2018)

Ranga Chimhundu

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Loot Price R3,106 Discovery Miles 31 060 | Repayment Terms: R291 pm x 12*

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With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist with each other on supermarket shelves. Topics such as brand and category management, product innovation, and consumer choice are discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book an insightful read, as well as those generally interested in the worldwide phenomenon of private label brands.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Release date: December 2018
First published: 2018
Authors: Ranga Chimhundu
Dimensions: 210 x 148 x 17mm (L x W x T)
Format: Paperback
Pages: 293
Edition: Softcover reprint of the original 1st ed. 2018
ISBN-13: 978-3-03-009335-8
Categories: Books > Professional & Technical > Industrial chemistry & manufacturing technologies > General
Books > Business & Economics > Economics > International economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 3-03-009335-2
Barcode: 9783030093358

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