Rhetoric - The Art of Persuasion (Paperback)

What do you do when you use a metaphor? Or a simile or analogy? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, illustrated by Merrily Harpur, AdinaArvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using copious examples to show how all human communication deploys the techniques of this ancient art. WOODEN BOOKS are small but packed with information. "Fascinating" FINANCIAL TIMES. "Beautiful" LONDON REVIEW OF BOOKS. "Rich and Artful" THE LANCET. "Genuinely mind-expanding" FORTEAN TIMES. "Excellent" NEW SCIENTIST. "Stunning" NEW YORK TIMES. Small books, big ideas.

General

Imprint:	Wooden Books
Country of origin:	United Kingdom
Release date:	October 2015
Dimensions:	126 x 154 x 7mm (L x W x T)
Format:	Paperback
Pages:	58
ISBN-13:	978-1-904263-90-6
Categories:	Books > Language & Literature > Literary & linguistic reference works > Usage guides Books > Reference & Interdisciplinary > Communication studies > General Promotions
LSN:	1-904263-90-9
Barcode:	9781904263906

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