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Customer Relationship Management and the Social and Semantic Web - Enabling Cliens Conexus (Hardcover, New)
Loot Price: R4,705
Discovery Miles 47 050
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Customer Relationship Management and the Social and Semantic Web - Enabling Cliens Conexus (Hardcover, New)
Series: Advances in Electronic Commerce
Expected to ship within 10 - 15 working days
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The ever-growing influence of the Internet has caused a paradigm
shift in relationships between customers and companies. New types
of interaction introduced by Web 1.0 have undergone a dramatic
change in quantity and quality with the advent of Web 2.0. Web 3.0,
better known as the Semantic Web, will also significantly impact
how companies understand Customer Relationship Management (CRM).
Customer Relationship Management and the Social and Semantic Web:
Enabling Cliens Conexus provides an overview of the field of the
Semantic Web, social Web, and CRM by uniting various research
studies from different subfields. Providing a forum for the
exchange of research ideas and practices, this book is a reference
convergence point for professionals, managers, and researchers in
the CRM field together with IT professionals. It also aims to
explore the opportunities and challenges confronting organizations
in the light of customers in Web 2.0 by using new technologies,
including semantic technologies (Web 3.0).
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