Customer Relationship Management and the Social and Semantic Web - Enabling Cliens Conexus (Hardcover, New)

The ever-growing influence of the Internet has caused a paradigm shift in relationships between customers and companies. New types of interaction introduced by Web 1.0 have undergone a dramatic change in quantity and quality with the advent of Web 2.0. Web 3.0, better known as the Semantic Web, will also significantly impact how companies understand Customer Relationship Management (CRM). Customer Relationship Management and the Social and Semantic Web: Enabling Cliens Conexus provides an overview of the field of the Semantic Web, social Web, and CRM by uniting various research studies from different subfields. Providing a forum for the exchange of research ideas and practices, this book is a reference convergence point for professionals, managers, and researchers in the CRM field together with IT professionals. It also aims to explore the opportunities and challenges confronting organizations in the light of customers in Web 2.0 by using new technologies, including semantic technologies (Web 3.0).

General

Imprint:	Business Science Reference
Country of origin:	United States
Series:	Advances in Electronic Commerce
Release date:	August 2011
First published:	August 2011
Editors:	Ricardo Colomo-Palacios • Joao Varajao • Pedro Soto-Acosta
Dimensions:	280 x 216 x 20mm (L x W x T)
Format:	Hardcover
Pages:	358
Edition:	New
ISBN-13:	978-1-61350-044-6
Categories:	Books > Computing & IT > Internet > General Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	1-61350-044-0
Barcode:	9781613500446

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