0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Developing Questions for Focus Groups (Paperback, New) Loot Price: R2,029
Discovery Miles 20 290
Developing Questions for Focus Groups (Paperback, New): Richard A. Krueger

Developing Questions for Focus Groups (Paperback, New)

Richard A. Krueger

Series: Focus Group Kit

 (sign in to rate)
Loot Price R2,029 Discovery Miles 20 290 | Repayment Terms: R190 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same.


General

Imprint: Sage Publications Ltd
Country of origin: United States
Series: Focus Group Kit
Release date: September 1997
First published: July 1997
Authors: Richard A. Krueger
Dimensions: 254 x 177 x 8mm (L x W x T)
Format: Paperback
Pages: 128
Edition: New
ISBN-13: 978-0-7619-0819-7
Categories: Books > Social sciences > Psychology > Social, group or collective psychology
Books > Social sciences > Sociology, social studies > Social research & statistics > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 0-7619-0819-6
Barcode: 9780761908197

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Consumer Behaviour
M. Roberts-Lombard, S. Brijball Parumasur Paperback  (2)
R669 R565 Discovery Miles 5 650
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R200 Discovery Miles 2 000
Marketing Communication - An Integrated…
Ludi Koekemoer Paperback R367 R310 Discovery Miles 3 100
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
R711 R600 Discovery Miles 6 000
Marketing Research: Tools and Techniques
Nigel Bradley Paperback R2,029 Discovery Miles 20 290
Personal Selling
M C Cant, A Drotsky Paperback R413 R335 Discovery Miles 3 350
Marketing Research
Jan Wiid, Colin Diggines Paperback R598 R485 Discovery Miles 4 850
Influence, New and Expanded UK - The…
Robert B. Cialdini Paperback R463 Discovery Miles 4 630
415 Action-Packed Neighbourhood…
Basil O'Hagan Paperback R209 Discovery Miles 2 090
The Essentials of Marketing Research
Lawrence Silver, Robert E. Stevens, … Paperback R2,506 Discovery Miles 25 060
Handbook of Research Methods for…
Robin Nunkoo, Viraiyan Teeroovengadum, … Paperback R1,482 Discovery Miles 14 820
Youth Marketing to Digital Natives
Wided Batat Paperback R1,053 Discovery Miles 10 530

See more

Partners