0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Developing Questions for Focus Groups (Paperback, New) Loot Price: R2,029
Discovery Miles 20 290
Developing Questions for Focus Groups (Paperback, New): Richard A. Krueger

Developing Questions for Focus Groups (Paperback, New)

Richard A. Krueger

Series: Focus Group Kit

 (sign in to rate)
Loot Price R2,029 Discovery Miles 20 290 | Repayment Terms: R190 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same.


General

Imprint: Sage Publications Ltd
Country of origin: United States
Series: Focus Group Kit
Release date: September 1997
First published: July 1997
Authors: Richard A. Krueger
Dimensions: 254 x 177 x 8mm (L x W x T)
Format: Paperback
Pages: 128
Edition: New
ISBN-13: 978-0-7619-0819-7
Categories: Books > Social sciences > Psychology > Social, group or collective psychology
Books > Social sciences > Sociology, social studies > Social research & statistics > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 0-7619-0819-6
Barcode: 9780761908197

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners