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The Aesthetics of Industrial Design - Seeing, Designing and Making (Paperback)
Loot Price: R1,104
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The Aesthetics of Industrial Design - Seeing, Designing and Making (Paperback)
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This textbook introduces design students to key principles of
three-dimensional form, bridging aesthetics and practical design
objectives. It explores how we see and what it is that
characterises visually appealing and satisfactory design. Written
by an experienced designer, educator and researcher, The Aesthetics
of Industrial Design equips students with the knowledge and
understanding of how aesthetically superior design is distinct from
lesser work. It explains the key principles and concepts they can
incorporate into their own designs, encourages readers to
investigate and experiment with real design problems and enables
them to verbally communicate their design intentions. The book
prompts readers to critically reflect on their work and
surroundings. Through numerous clear examples and illustrated case
studies, which are guided by cognitive science and the application
of aesthetic theory, the book brings together the basic aspects of
design as form-giving. It explores the balance of function,
material and appearance in detail and explains the reasons for
common aesthetic faults and how to avoid them. Aimed at
undergraduate- and postgraduate-level students within the design
fields, this book reveals the secrets to aesthetically successful
products that readers can take from education into future practice.
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