Digital Assassination - Protecting Your Reputation, Brand, or Business Against Online Attacks (Paperback)

"Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back.
"From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media.
Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news.
Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.

General

Imprint:	St. Martin's Griffin
Country of origin:	United States
Release date:	September 2012
First published:	October 2011
Authors:	Richard Torrenzano • Mark Davis
Dimensions:	229 x 152 x 17mm (L x W x T)
Format:	Paperback - Trade
Pages:	304
ISBN-13:	978-1-250-01369-9
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > Computer communications & networking > Network security Books > Computing & IT > Internet > General Books > Computing & IT > Social & legal aspects of computing > Privacy & data protection Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Computing & IT > Computer programming > Programming languages > General Promotions
LSN:	1-250-01369-0
Barcode:	9781250013699

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