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Copywriting In A Week - Be A Great Copywriter In Seven Simple Steps (Paperback)
Loot Price: R268
Discovery Miles 2 680
You Save: R64
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Copywriting In A Week - Be A Great Copywriter In Seven Simple Steps (Paperback)
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List price R332
Loot Price R268
Discovery Miles 2 680
You Save R64 (19%)
Expected to ship within 9 - 15 working days
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Great copywriting just got easier It's strange to think that there
was a time when only the privileged few could read or write. The
rest of us relied on the spoken word. Storytelling was used to pass
knowledge on from one generation to the next. Now, most of us are
literate and use the written word to gather information and inform
our decision making. Increasingly we do this online, with social
media and messaging enabling rapid, spontaneous global
communication. But rather than freeing us from the need for clear,
effective written communication, it actually makes good
communication even more important. The less we communicate face to
face, the greater the opportunity for misunderstandings. Of course,
all writing communicates your message to people you cannot see and
may never meet. It means you can influence more widely; it also
means you must take care not to make assumptions aboutyour reader,
especially those who see your public postings. Successful
copywriting is constructed from carefully selected words, each with
a clear purpose. It is written to prompt feelings, thoughts or
actions. It is clear, concise and at times comforting. It is also
comprehensible, even to those not yet confident users of your
language. Reading this book, and following the techniques it
introduces, will make you a more effective writer. Expertise in
grammar is not needed as all the necessary jargon is simply defined
and, anyway, some forms of business writing deliberately
ignorerules. This book is for people who want to write for results.
Each of the seven chapters in Copywriting In A Week covers a
different aspect: - Sunday: Focusing your message - Monday: Using
layout, pictures and colour to make words memorable - Tuesday:
Writing effective letters - Wednesday: Making advertising work for
you - Thursday: Communicating clearly with the media - Friday:
Preparing promotional print - Saturday: Composing proposals and
presentation visuals
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