0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Psychology of the Consumer and Its Development - An Introduction (Hardcover, 1999 ed.) Loot Price: R3,672
Discovery Miles 36 720
Psychology of the Consumer and Its Development - An Introduction (Hardcover, 1999 ed.): Robert C Webb

Psychology of the Consumer and Its Development - An Introduction (Hardcover, 1999 ed.)

Robert C Webb

Series: The Springer Series in Adult Development and Aging

 (sign in to rate)
Loot Price R3,672 Discovery Miles 36 720 | Repayment Terms: R344 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

General

Imprint: Kluwer Academic / Plenum Publishers
Country of origin: United States
Series: The Springer Series in Adult Development and Aging
Release date: June 1999
First published: 1999
Authors: Robert C Webb
Dimensions: 235 x 155 x 32mm (L x W x T)
Format: Hardcover
Pages: 362
Edition: 1999 ed.
ISBN-13: 978-0-306-46073-9
Categories: Books > Social sciences > Psychology > Child & developmental psychology
Books > Business & Economics > Business & management > Sales & marketing > Market research
Promotions
LSN: 0-306-46073-4
Barcode: 9780306460739

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Marketing Communication - An Integrated…
Ludi Koekemoer Paperback R353 Discovery Miles 3 530
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
R711 R649 Discovery Miles 6 490
Marketing Research: Tools and Techniques
Nigel Bradley Paperback R2,143 Discovery Miles 21 430
Personal Selling
M C Cant, A Drotsky Paperback R397 Discovery Miles 3 970
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R638 Discovery Miles 6 380
Autophagy - How to Live Healthy and…
Lauren Prieto Hardcover R794 Discovery Miles 7 940
Handbook of Culture and Consumer…
Sharon Ng, Angela Y. Lee Hardcover R4,185 Discovery Miles 41 850
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R635 Discovery Miles 6 350
The Routledge Companion to Identity and…
Ayalla A Ruvio, Russell Belk Hardcover R7,063 Discovery Miles 70 630
The Essentials of Marketing Research
Lawrence Silver, Robert E. Stevens, … Paperback R2,624 Discovery Miles 26 240

See more

Partners