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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Psychology of the Consumer and Its Development - An Introduction (Hardcover, 1999 ed.) Loot Price: R3,672

Discovery Miles 36 720

Repayment Terms: R344 pm x 12*

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Psychology of the Consumer and Its Development - An Introduction (Hardcover, 1999 ed.): Robert C Webb

Psychology of the Consumer and Its Development - An Introduction (Hardcover, 1999 ed.)

Robert C Webb

Series: The Springer Series in Adult Development and Aging

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Loot Price R3,672 Discovery Miles 36 720 | Repayment Terms: R344 pm x 12*

Expected to ship within 10 - 15 working days

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An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

General

Imprint:	Kluwer Academic / Plenum Publishers
Country of origin:	United States
Series:	The Springer Series in Adult Development and Aging
Release date:	June 1999
First published:	1999
Authors:	Robert C Webb
Dimensions:	235 x 155 x 32mm (L x W x T)
Format:	Hardcover
Pages:	362
Edition:	1999 ed.
ISBN-13:	978-0-306-46073-9
Categories:	Books > Social sciences > Psychology > Child & developmental psychology Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	0-306-46073-4
Barcode:	9780306460739