Presidential Communication is the first book to combine a study of
the presidency with communications. First it builds a base for the
rhetorical presidency--what it means and how it works--and why an
Approach based on an analysis of presidential rhetoric and
persuasion works better than others to uncover the essential nature
of the office. The authors also examine the presidency from the
major areas of concentration traditionally found in communications
scholarship. The theoretical discussion is reinforced with case
studies drawn from recent history.
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